Pre-Strategy Call Info Pack

Every appointment we book is with a seller ready to list.

Here's exactly what we do, how we do it, and what you can expect when you partner with ICON — before we speak.

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★★★★★  4.9 · Trusted by 450+ agents across Australia & New Zealand

450+ Agents Helped
1,000+ Appraisals Booked
ROI on Average
$50M+ In Property Sales Generated
$5M+ In Client Commissions
1–3 New Listings Per Month, Per Client

Watch Before Your Call

Watch this first — it covers exactly how the system works and what to expect on your call.

What you're actually getting

Not leads. Not cold numbers. Booked appraisals with homeowners who have intent to sell — vetted and delivered directly into your calendar.

Qualified Appraisal Appointments

Fully vetted appointments per package — homeowners who have intent to sell, booked directly into your calendar.

  • Pre-qualified sellers, not cold inquiries
  • Call recordings + lead notes sent before every appointment
  • Set by a real human representing your brand
  • AI-assisted targeting tailored to your market and capacity
  • Urgency notes and seller motivation included

AI-Powered Database Reactivation

We re-engage your existing database and warm leads using automated 2-way SMS — surfacing motivated sellers you already have.

  • AI handles replies and filters responses automatically
  • Only the strongest leads get escalated to your setter
  • Your setter calls, qualifies, and books directly to your calendar
  • Works alongside your new prospecting campaigns

Done-For-You Meta Advertising

We write, design, launch, and optimise your Facebook and Instagram campaigns — using price as the hook to attract motivated sellers in your farm area.

  • Campaign strategy built around your local market
  • Ad creative written and designed by our team
  • We manage the budget and optimise daily
  • Attracts high-intent sellers ready to appraise now

Dedicated Performance Management

A dedicated client success manager monitors your campaigns daily, provides weekly ROI reviews, and adjusts strategy based on real results.

  • Daily check-ins and campaign updates
  • Monthly reviews to track ROI and uncover bottlenecks
  • Adjustments to ads, scripts, and audience targeting
  • Hands-on support to keep your pipeline sharp

How it's structured

From onboarding to your first booked appraisal — here's exactly what happens and when.

01
Week 1

Onboarding & Setup

Your entire growth infrastructure is built for you — CRM, ads, AI outreach sequences, and call calendar. We run a strategy session to tailor everything to your local seller profile, your goals, and your capacity. Nothing generic. Everything specific to you.

02
Week 1–2

Appointments Begin

Bookings start in week one — not week eight. Every appointment comes with call recordings, urgency notes, and full seller context so you walk in prepared. Your dedicated performance manager checks in daily to keep momentum high from day one.

03
Ongoing

Optimise & Scale

Monthly ROI reviews track what's working and what isn't. We adjust ads, scripts, targeting, and audience data continuously. As your pipeline compounds, our clients typically convert 33–40% of booked appraisals into listings — and the system gets sharper every month.

04
Always

You Focus on Closing

We handle prospecting, outreach, qualification, and booking. You show up to pre-vetted appointments with motivated sellers and close deals. That's the entire model. No cold calls. No door knocks. No admin.

Not lead generation. Appointment generation.

Other agencies dump random leads in your lap and call it done. We deliver pre-qualified, pre-motivated sellers — booked and ready to list.

Other Agencies
  • Random, unverified leads
  • Generic, off-the-shelf campaigns
  • Cold numbers and unlisted contacts
  • Limited tracking or reporting
  • High churn, low accountability
  • No pre-qualification or context
  • You handle all follow-up yourself
ICON
  • Fully vetted, motivated sellers only
  • Custom-built campaigns for your market
  • Real humans qualifying every lead
  • Daily updates + monthly ROI reviews
  • Dedicated performance manager, always on
  • Call recordings + seller notes before every appointment
  • You show up and close — we handle everything else

What agents are saying

95%+ satisfaction rate. Many of our clients have been with us for 3+ years.

★★★★★

"I was brand new to the area — no database, no referrals, nothing. ICON built the entire system from scratch and within 40 days I'd closed over $105,000 in commissions."

$105k · 40 days
Sam McFarland
★★★★★

"Three listings in three months. I honestly didn't believe it was possible until I saw the calendar filling up in real time. The system just works."

3 Listings · 3 Months
Tenille Walters
Maison Realty
★★★★★

"The pipeline just kept compounding — every month building on the last. By the end of the year, I'd won Agent of the Year with over $200k in commissions."

$200k · Agent of the Year
Andrew McLeod
★★★★★

"From the very first conversation I knew this was different. Within 6 weeks we had 12 qualified appointments booked — all pre-vetted. Best investment we've ever made in growing our business."

12 Appointments · 6 Weeks
Paul & Nadia Byrne
TBG Realty
★★★★★

"I went from cold calling every morning to having pre-qualified appointments land in my calendar overnight. The system works 24/7 so I don't have to."

Consistent Pipeline
Elaina Picken
Maison Realty
★★★★★

"Within the first month we had listings secured from appraisals we never would have found ourselves. The ROI speaks for itself — we're not going anywhere."

5× ROI · First Month
Ben
Independent Agent

What it costs

Every campaign is tailored to the agent, the area, and the volume. We'll break down exactly what makes sense for your goals on the call.

Every engagement is built around you — your market, your goals, your volume. There's no off-the-shelf package. We'll design exactly what your business needs and show you the numbers on the call.

Build My Custom Plan

No commitment. No hard sell. Fully personalised to you.

Before you book

Everything you need to know before your strategy call.

ICON is an AI-powered appointment generation agency built specifically for real estate agents. We combine AI infrastructure with a team of expert human setters to deliver pre-qualified seller appraisals directly into your calendar — so you can focus exclusively on closing.
We don't sell leads. We deliver booked appraisals. Every appointment we generate is with a homeowner who has been called, qualified, and confirmed as motivated to sell. You receive call recordings, seller notes, and urgency context before every appointment — so you walk in prepared, not cold.
We work with growth-focused real estate agents across Australia and New Zealand — from established principals looking to scale, to agents new to a market who need to build a pipeline fast. If you're serious about listing volume and willing to show up to every appointment prepared, we'll get results for you.
We run a multi-channel approach: AI-powered database reactivation via 2-way SMS, targeted Meta ad campaigns, and a dedicated human setter who calls, qualifies, and books confirmed appraisals into your calendar. The AI handles volume and filtering; your setter handles relationship and booking.
No. That's the point. We handle all prospecting, outreach, and qualification. You show up to pre-booked appointments with motivated sellers who have already agreed to meet with you. No cold calls. No door knocks. No admin.
Most clients see their first appointments booked within 7–10 days of going live. The pipeline compounds as the system optimises — typically, months 2 and 3 outperform month 1 significantly.
Every engagement is fully personalised — there's no one-size-fits-all package. Investment is built around your market, the volume you're targeting, and the scope of the campaign. We'll break down exactly what makes sense for your goals on the strategy call — no pressure, no hard sell.
No lock-in contracts. We operate on a performance-first model — if we're not delivering, you shouldn't be paying. That said, the system compounds over time, so most of our clients continue well beyond their initial campaign.
We guarantee qualified, pre-motivated seller appraisals delivered to your calendar. Our clients typically convert 33–40% of booked appraisals into listings. We can't control what happens in the room — but we can guarantee the quality of who's in it.
Book a free strategy call below. We'll audit your current setup, show you exactly what seller volume exists in your area, and map out how we'd structure your campaign. No commitment required — just clarity.
You've seen the system

Now let's build it for you.

Book your free strategy call. We'll show you exactly what seller volume exists in your market and what your first 90 days would look like.